Social Media, Analytics & Lead Opportunities
1,915 people now follow the account — up 4.4% (+79 net) this period. 128 new follows came in against 49 unfollows, a 38% churn rate that's healthy for a local niche business. The account is compounding steadily.
Content was viewed 4,640 times in April — up 28.2% from the previous period's 3,621. Reels drove 57.5% of all views, Posts 24.4%, and Stories 18.1%. The near-even follower/non-follower split (50/50) confirms the algorithm is actively pushing content to new audiences.
1,358 unique accounts saw the content in April — up 75.7% from 772 last period. This is the biggest positive turnaround on the board. The algorithm penalty from last period has fully reversed, and reach is now the strongest it's been. Non-followers made up 50.2% of views, confirming organic discovery is firing.
192 interactions in April — more than double the 94 from last period. Likes led at 127, followed by Shares (12), Comments (3), and Saves (3). Reels drove 74.5% of all interactions while representing 57.5% of views, confirming Reels punch above their weight for engagement.
128 people followed the account in April; 49 unfollowed for a net gain of +79. The top performing Reel on Apr 17 alone drove 1.9K views and likely contributed significantly to the follow spike. Audience skews female (62%) in the 25–34 age range, with a growing 35–44 segment.
265 total profile actions (253 visits, 8 external link taps, 4 business address taps) — down 14.5% despite a 75.7% reach increase. This disconnect means more people are seeing the content but not taking the next step to the profile. The good news: business address taps are up +300%, suggesting local intent is growing.
563 people follow the Facebook page — up 1.8% with a net gain of +6 (8 new follows, 2 unfollows). The audience is highly concentrated in Brevard County: Palm Bay (18.2%), Melbourne (16.6%), and Merritt Island (12.5%) are the top three cities, making this a hyper-local marketing asset.
Views dropped from ~2,900 to 1,835 — a significant decline after strong performance last period. This suggests reduced posting frequency or an algorithm shift on Facebook's end. The good news: Reels are still driving 75.1% of all traffic to the page, so video content is the lifeline.
Video views fell sharply to 224 this period — down 67%. This is the steepest single-metric decline on Facebook and likely explains the overall views drop. Fewer videos posted or shorter videos with less retention could both be contributing factors.
42 reactions, comments, and shares in April — up 34.4% from 38 last period. Reactions dominated at 91.5% of all interactions, with Shares at 8.7%. Notably, 73.9% of engagements came from existing followers, showing the core audience is active and responsive even as reach declined.
75.1% of all page visits this period came from Reels — making it the single most important traffic driver on Facebook by a massive margin. Feed (6.7%), Your Page (5.5%), and Stories (0.7%) are distant secondary sources. If Reels stop, Facebook traffic essentially stops.
Only 8 new followers in April compared to 42 last period — an 81% drop. This is directly tied to the view decline: fewer people seeing content means fewer follow opportunities. The low unfollow count (only 2) shows existing followers remain engaged, but the growth engine has stalled.
327 people visited the Shrunk 3D Facebook page in April — down 8.4% from 353. This is a relatively minor drop and shows the page retains solid organic visibility. With 327 visits and 42 interactions, the visit-to-engagement rate of 12.8% is actually strong — people who show up are responding.
42 interactions on 1,835 views equals a 2.3% engagement rate — up from 1.3% last period. Even as total views fell, the quality of engagement improved. This means the audience is more responsive to the content that's being posted, a positive signal for content quality and relevance.
2,478 combined followers: Instagram holds 77% of the audience (1,915), Facebook 23% (563). Both platforms grew this period — IG +4.4%, FB +1.8%. The audience is overwhelmingly local: Brevard County dominates both platforms' city rankings, which is the strongest possible signal for a local business.
6,475 combined views in April: Instagram drove 71.7% (4,640) and Facebook 28.3% (1,835). Instagram's view count grew +28.2% while Facebook's declined -36.7% — a notable platform divergence. The story this month is Instagram rebounding strongly while Facebook lost ground on video, which is the primary driver of both reach and follows on that platform.
234 combined engagements — up 77% from 132 last period. Instagram delivered 82% of all interactions (192), Facebook 18% (42). Both platforms improved: IG doubled (+104%), FB grew by a third (+34%). This is the strongest cross-platform engagement month yet, driven primarily by Instagram's Reels recovery.
136 gross new follows in April: Instagram brought in 128, Facebook 8. The contrast is sharp — IG grew its follow pace while FB's dropped 81%. Net growth on Instagram was +79 (49 unfollows) and +6 on Facebook. At current pace, the combined account will cross 2,600 followers before the end of May.
The website received 146 page views in April — up 3.7% and showing steady growth. Average time on site improved significantly to 1:35 (+15%), meaning visitors who stay are more engaged. However, 56.9% of visitors leave within 30 seconds, and zero opt-ins were captured across all 146 visits. This is the most critical conversion gap in the entire marketing funnel: social media is growing and improving, but none of that momentum is converting to leads on the website.
89.4% of website visits came from desktop browsers, yet social media audiences — especially Instagram — engage primarily on mobile. This mismatch suggests that people seeing posts on their phones aren't clicking through to the website, or if they do, the mobile experience may be discouraging engagement. The 56.9% bounce rate could be partly explained by a poor mobile experience.
146 website visits and 0 opt-ins means the business is running a social media growth engine that converts to nothing. Add a prominent "Book Now" button or embedded GHL calendar form above the fold on the homepage. Every week this isn't fixed, April's hard-won social growth is being wasted.
Instagram reach (+75.7%), views (+28.2%), and interactions (+104%) all surged in April. This is not guaranteed to continue — lock it in by maintaining Reel frequency and posting consistently. Add a booking CTA in every Reel caption: "Link in bio to order your 3D figurine." The profile activity gap (reach up 75%, profile visits down 14.5%) shows people are seeing content but not converting — that's a caption and bio problem, not a reach problem.
Facebook views dropped 36.7% and new follows fell 81%. The culprit is fewer Reels posted to Facebook. Reels drive 75.1% of all Facebook page traffic — no Reels, no traffic. After posting any Instagram Reel, immediately cross-post it to Facebook. This requires no extra content creation and can reverse the decline within 2–3 weeks.
Melbourne, Palm Bay, Satellite Beach, and Rockledge dominate both platforms' top cities. These aren't random internet users — they're neighbors. Create content specifically for Brevard County: local events, Space Coast shoutouts, and direct mentions of being "right here in Satellite Beach." Geo-tagged posts and local Facebook group engagement can accelerate this.
The website audience is 89.4% desktop, but the social media audience is on their phones. If the website isn't optimized for mobile — fast load, visible CTA, easy booking — every Instagram visitor who clicks the bio link is hitting a wall. Test the mobile experience personally and fix the friction before scaling traffic further.
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